Posts Tagged ‘Opinion’

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@getbrice trending and industry tweets

About 3 months ago I started blogging more and it’s been some very personal information, issues and emotions for a few different reasons:

one upona time

Reason 1:

Ever since the age of 9 writing in any way of poetry, rap lyrics, stories and just a few lines helped me vent and keep things private in my marble notebooks (which I still have boxes of). But the world of blogging has taught me that release through writing is good for myself as well as others that can relate and need to know they are “not alone”

Reason 2:

I wanted people to know more about me because too many people assumed I was all business and the business personality was “me” well to a degree there is truth in that but work is like acting at times and it’s all a show. I felt blogging would give me the ability to introduce more about the real me and what makes me that me.

Reason 3:

I was told I needed a hobby…so I picked one but although still kind of work related. I don’t know if I have a personal “brand” or want one but I do enjoy connecting with people around the world, getting to tell people about my friends and their accomplishments and misfortunes as well as my own and I really am always impressed with the power of people coming together via the internet.

writing-center-wordlie_word cloud

Music is a big inspiration for this blog and me:

I hope one day my blog becomes something people enjoy, get inspired by, create a happier and healthier outlook on life because that is what quite a few bloggers have done for me!

I don’t blog as much as professional bloggers or as well but I am learning. However I do send my “signals” out via

Twitter = @getbrice

g+ = http://goo.gl/sA7zW

My last few posts although maybe a bit confusing and maybe too intimate, they have been increasing my blog reads dramatically and I really appreciate all of you who are reading and sharing.

I have some new posts coming soon that I hope will inspire others and help us all better learn from each other and our mistakes (I have a lot of life mistakes to write about), but also the most important things that I am grateful for and bringing awareness to things that I believe more support from people who care will change and make better.

GetBrice the blog is more about life and experience yes through my own and people around me but it’s more a place I can share the honesty of my life and life in general. I hope I am accomplishing that even just a little bit. It’s also a way to talk to some special people in my life that I care about and sometimes just don’t have the right words at  the right time.

And here are 12 reasons I found on why to write:

12 reasons to write

Source: http://www.tumblr.com/tagged/writing%20rules

Best Wishes,

Brian

So Facebook is not effective although nearly 60% of FB users click on ads, over 3 million brand pages are there, it is the largest data bureau in the world. Study: Nearly half of Facebook users never click ads

GM to Stop Advertising on Facebook – was GM really advertising in Facebook?

Missing communications and social context.

Especially when slightly comparing it to the GM website

And now the Super Bowl is too expensive even with massive traditional and digital media reach as well as a wide and engaged audience…

GM drops out of Super Bowl advertising

Message to who, with what goal and how can reaction be expected here that would lead to engagement, word of mouth, or sales lift?

Advertising is now more dynamic than ever so I agree budgets, creative and marketing communications should move with the engagement and the goals faster. However for a brand like GM that has the budgets for Super Bowl and mass community management I think the decisions being made are not dynamic just drastic.

If GM were to  run a Super Bowl ad that led to an engagement campaign and reduced spending in other areas that are not as measurable, success could come possibly in a short period of time.

TV is still a huge advertising channel but for who and for what and why is what we need to know before planning a TV campaign for a client, especially with the reach, relevance and engagement available to us with digital video.

We really now have the exciting opportunities to iterate, personalize, and optimize ads based upon real human behavior and opinion via socnet. The data is enormous now but the data is enormous now, so that said I think the key is paying close attention to optimize all media up and down the marketing funnel, “arbing” properly the creative, content, context, media and goal.

Our minds are like parachutes, they only work when they are open, and allow freedom of thought minus the fears.

Think prospect relationship management is what I tell  my clients, try not to crash the dinner party get invited, deliver a message that is more natural, use the social windows properly and combine them with traditional media and methods.

GM There is plenty of opportunity for you here and I am glad to see a brand like you being sensitive to spends that is smart but try not to lose sight and focus on the “long tail.”

PS – I wouldn’t hide any cars in some odd place and try to get people to find them and don’t think more celebrity power, think influence, reach and seduction.

There is plenty of opportunity to be effective right down to the dealer and point of purchase level with engaging, efficient, unique, and seductive marketing communications. The data can lead you there.

 

Also published here: GM vs. Facebook by Brian Rice – The Fearless Group Blog – contributor