Social Media as we all know is a fire hose of content moving at lightning speed. Yes there are 3 party applications now to filter better and find what you are looking for…however it’s content that is prepackaged for you based on some analytics but at this point in the game still mostly assumptions.
Personal use is quite different from business use but on both sides I feel the providers of content, promotions and rich media are not responding to a true 1 to 1 consumer need.
I use BufferApp.com to manage my posts on all SocNet and I love it, awesome product! I started the optimization over a year ago letting BufferApp optimize for me, recently an infographic on updates to most optimal times to post and how and blah blah was sent to me…so I changed my setting based upon the “statistics” of the report.
TOTALLY KILLED MY ENGAGEMENT – I went one week and watched all my engagement drop, Twitter, LinkedIn, G+ you name it. Also keep in mind I used a combination of my personal social as well as business.
The big boys have problems with reach and engagement and they know that, the 1 to Many model is cluttered and beat up, i.e. the acquisition of WhatsApp by Facebook in my opinion. At my company this is a white board daily only we are looking at SocNet and making comparisons to traditional media plus new.
What we have found is we have to empower the consumer with choice, personalize it and have the most relevant content.
Yes sounds very familiar I know however we have combined SMS, Voice, IVR, and SocNet to communicate so we are not optimizing ad conversion or aggregate engagement we are optimizing 1 to 1 communications and using individual data to help the consumer make decisions and gather the right content the way they want to consume in as well as respond to it.
Content to me is a big word I basically see it as everything so it could be news to promotions to alerts and help. The secret sauce is delivery and optimization.
Here is a good example from my friend, investor and board member James Altucher:
How To Get An MBA From Eminem
http://techcrunch.com/2014/01/18/how-to-get-an-mba-from-eminem/
With all that said I was inspired from my friend Brandon Pindulic when he sent me this article by Aaron Ginn 3 Distribution Channels to bet on for 2015
http://www.aginnt.com/post/91255772379/3-distribution-channels-to-bet-on-for-2015#.U7_mVvldWSr
Number 1 means a lot to Gocella and what the world will see from us in the very upcoming future as a company and a form of communications that’s agnostic to media and empowered by the consumer’s preferences and choices…they are different.
“Text messaging has grown into the largest social network in the world.” Aaron Ginn
getbrice 