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Posted: July 13, 2014 in Posts

 

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RETWEET THIS!?

Posted: July 11, 2014 in Posts

Social Media as we all know is a fire hose of content moving at lightning speed. Yes there are 3 party applications now to filter better and find what you are looking for…however it’s content that is prepackaged for you based on some analytics but at this point in the game still mostly assumptions.

Personal use is quite different from business use but on both sides I feel the providers of content, promotions and rich media are not responding to a true 1 to 1 consumer need.

I use BufferApp.com to manage my posts on all SocNet and I love it, awesome product! I started the optimization over a year ago letting BufferApp optimize for me, recently an infographic on updates to most optimal times to post and how and blah blah was sent to me…so I changed my setting based upon the “statistics” of the report.

TOTALLY KILLED MY ENGAGEMENT – I went one week and watched all my engagement drop, Twitter, LinkedIn, G+ you name it. Also keep in mind I used a combination of my personal social as well as business.

The big boys have problems with reach and engagement and they know that, the 1 to Many model is cluttered and beat up, i.e. the acquisition of WhatsApp by Facebook in my opinion. At my company this is a white board daily only we are looking at SocNet and making comparisons to traditional media plus new.

What we have found is we have to empower the consumer with choice, personalize it and have the most relevant content.

Yes sounds very familiar I know however we have combined SMS, Voice, IVR, and SocNet to communicate so we are not optimizing ad conversion or aggregate engagement we are optimizing 1 to 1 communications and using individual data to help the consumer make decisions and gather the right content the way they want to consume in as well as respond to it.

Content to me is a big word I basically see it as everything so it could be news to promotions to alerts and help. The secret sauce is delivery and optimization.

Here is a good example from my friend, investor and board member James Altucher:

How To Get An MBA From Eminem

http://techcrunch.com/2014/01/18/how-to-get-an-mba-from-eminem/

 

With all that said I was inspired from my friend Brandon Pindulic when he sent me this article by Aaron Ginn 3 Distribution Channels to bet on for 2015

http://www.aginnt.com/post/91255772379/3-distribution-channels-to-bet-on-for-2015#.U7_mVvldWSr

Number 1 means a lot to Gocella and what the world will see from us in the very upcoming future as a company and a form of communications that’s agnostic to media and empowered by the consumer’s preferences and choices…they are different.

“Text messaging has grown into the largest social network in the world.” Aaron Ginn

June 19, 2014

This morning as I read and shared my research to start the day I read this article on Mashable: http://mashable.com/2014/06/18/kids-tv-shows-that-should-be-rebooted/

Serious lack of content, there has to a portal with serious security where ideas can come from anywhere and agencies, studios, production, product placement, etc etc

Problem: “We are so desperate for shitty content that we are looking to reboot bad TV shows to save the entertainment industry.”
“So I have a better idea: THE PORTAL IDEA”
Philosophy & Theory: I believe there are good to even great ideas out there that are not heard because it’s not the idea of so and so or this company or this agency. Somebody get those ideas because I don’t want Mr. Rogers anymore and the children deserve more engaging and smarter content. It’s a new world.

The Portal Idea:

Serious lack of content, there has to a portal with serious security where ideas can come from anywhere and agencies, studios, production, product placement, etc etc.

Solution Idea: Now Back to The Portal Idea

Business Product Revenue:

- Businesses would pay for a seat on the software with packages for access to certain or all content. (Similar to a Salesforce.com RGU models but not as expensive of course. Seat charges, search charges, content type)

- User Product Revenue: (although I like free of costs and share in profits)

- Users free with upgrades that are really cheap and the large clients (businesses the company has)

Company Revenue Generating Model from User & Business

- Company gets a commission off every deal done through the application. (Yes this ups the tech work but it’s where the money is at!)

Content:
Text/Ideas – briefs, journalists, copywriters,
Photo
Music
Video
(all coming from independent individuals)

I know there is this does this and this company does this but seriously I think (with no research at all this is unique).

Investor Target & Client: (The Win…Win)

Music labels should invest (publishing & bands and brands side)
Publishing companies – Hearst, Conde
TV – studio and network side
Product Placement companies
Tech Investors that are in the space

This could be funded low by partnering with a tech company that has a platform that can be tweaked if needed. So the tech side…low.

Seed Round for development final product though not MVP (web & app, Droid & OS)

A Round for beta, alpha and quietly go to market

B Round for go to market

(These rounds should be fast like over 2 years, sorry I haven’t thought through valuation, but hey what the money wants will start to dictate that)

MVC: I would use ember, just my personal preference and we use it at Gocella…I’m a fan

 

Profile building has to be seamless and UI has to be super slick

Business side has to really easy to use and inspire people to use it with utilization mechanisms (example: business clients set up profiles per seat or one for the main types of content they are interested in and company alerts them when content that meets those guidelines is updated or something like this).

Data has to be tagged by the user to match our criteria to client

In a nutshell LnkedIn + Facebook + Sound Cloud is the design I would think of #1 and #2 most engaged platforms and one used for businesses as well as #3 that gives the company ideas on sharing, content organization etc

All 3 could be partners.

Well there is an idea I had this morning with no research so take it easy on me hahaha

Have a great day!

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“Just let me be great, let me be great.” – Jay Z F.U.T.W

Last week like many days in my business life something didn’t go exactly how I wanted it to and I got truly upset. It was early in the day but I needed to just go home and hide and take in what happened and yes do a bit of sulking.

I have been an entrepreneur since 20 years old when I started my first company a call center that pivoted to a data list broker and multi compiler. Business has been my college, my personal life and my source of great energy. Up until my most recent start up Gocella all of my companies were funded by myself and business partner Sev, also my best friend since I was 17 and we are still at it together.

Even Gocella was 1.5 years funded by us until we were introduced to Ryan Moore at Atlas venture who decided to lead a round that we didn’t even have planned…real boot-strappers. Smart guy : ) Thanks Ryan and Atlas and all our investors, rest assured we are building and working from the brain and the heart.

So yes I take it all personally I don’t know how not to because I feel that is what drives my passion to create successful companies and happy clients. I want everything I do to be great and that takes more than a brain and innovation…it takes heart. Well things involving our hearts are very personal.

I do know this makes things at times more difficult, overwhelming and quite exhausting. However it’s my formula and I refuse to change it, no matter how much sleep I lose sometimes, or tears I shed, or worries I create and amplify. It’s who I am and it is the way I am outside of work as well.

I want to not only make my clients happy but my friends, family and the special person in my life. All the same side effects though come with being so personal and unfiltered in my personal life just like I mention in business.

What if I didn’t take it all personally? I would feel like I wasn’t giving my all and if I didn’t have my heart in something and also I would feel like I was lying to myself, to people, prospects, investors, clients, friends and loved ones. This I will not do. My principles on lying are pretty crazy…yes I get the whole white lie thing but I just hope if I stick to this code, this formula, well it will come back to me from others.

Taking things personally means caring, appreciating, being grateful and trying my hardest to do great work, be a good person and you know what just being great. Let’s be great!

I try more now to at least not amplify the little things that happen to all of us, I try to let go so I can move on and make something else work out versus focusing on the negative or unexpected “let down”

But no matter what it’s all personal, it’s my life and it all affects me. Unfortunately I need to remind myself more often that I am not the only one going through these types of emotions and giving my all at any risk necessary…I am getting a little better at this from the help of great friends.

So the way I see it is, take it personally and people will know you really care, you really want to  be happy and make others happy and I don’t know how that can be done without putting your heart into your work and wearing your heart on your sleeve.

So for those that feel the same way, live the same way and struggle because of it…I say keep up with the struggle, confide in great friends and trusted advisers because in my opinion nothing will ever be great without someone’s heart being on the line and involved.

Take it personal, it’s your life we are talking about here it’s how you want people to view you and trust you.

Trust is what it’s all about!

So again let’s be great!

“There’s always a very good reason and there’s always a real reason.”

“When people give you their bullshit reason for doing something always assume they are giving you a good reason but not the real reason.”

Quotes by James Altucherwww.jamesaltucher.com

I am going to keep giving the real reason to everyone every time in hopes to receive the same!

Twitter: @jaltucher

By:  James Altucher

His best Book!

Purchase Here: http://goo.gl/CgXHl