Here is the technical description used by HR in the recruiting and hiring process:

Chief Data Officer (CDO) is a corporate officer responsible for enterprise wide governance and utilization of information as an asset, via data processing, analysis, data mining, information trading and other means.

I think there is so much more to it, phase one is a holistic relationship between data partnerships, the team that sells the data and the client goals as well as past results to deliver the best audience experience for the people and the client.

Recently for an opportunity I am very excited about I have been analyzing what other titles around, under and partnership of this role are and my findings are new and old based upon experience internally and externally with clients and companies.

Yes there is no doubt the term “big data” is being used and abused from PR, to HR, to Start Ups and investments.

It does remind me of years ago when it was so difficult for a company in need of data analytics for research, marketing and efficiency but was confused as to who really was the true source, whose data was truly valid, updated properly and timely, easily accessible and built into products versus large files and tons of filters.

In all my data discussions (pitches, advice and conversation) I lead with well what data can you omit from your current environment and partnerships versus constantly adding and then what data should be coupled together to make the buying, implementing and usage of that data easier for the end user.

This was very difficult in the days of direct mail and telemarketing data without a true partnership between us and the client so we could take the input data and then the result data and go back to work to create better models (now called audiences), achieve the right reach and market at the right time.

We have evolved from all forms of data traditional to cookies to IP data to social data and now there is so much more to take in and build goals from…reverse the goal into the data!

Being done already…yes parts of it in the programmatic space on messengers, apps, DSPs and social networks but has exciting room for growth and dare I say optimization.

The model I personally feel needs to and will change as the data becomes more actionable, smaller and more result driven based upon actual company results is PRICING.

This is not easy and takes a lot of “proof” to start deploying, but paying more for a smaller audience should be the goal. The right audience based upon demand, past transactions, intent, search, consumption and sharing.

Robert Scoble posted something on Facebook the other day and I am paraphrasing here but it was like look even Mark Zuckerberg has reach issues out of all is fans on Facebook only 1.5 million liked the post announcing that he will be having a child, look at the posts of Jeff Weiner, CEO of LinkedIn and you will see some interesting numbers there as well as to who is interested in his posts and comments about LinkedIn…

Anyway so my point is those 1.5 million people are really paying attention and maybe about 15,000 of them would even like to send Mark and his wife a gift or congratulatory message beyond a like that would be a lot of gifts from people connected to someone just via Facebook and have never met.

This is another window to look into when you look at People they are the data and if you only crunch numbers, files, selects, etc then you will lose touch immediately in your data build process with making sure the People come first.Here is a small part of my data process beginning that starts with the people:

First analyze the people, their desires, goals, their research, timing and the level of market they’re in.

Next we take this data and combine it with the goals of an advertiser. Start the process with a brand, product or service, or even the ROI. Just start with the people!

I hope this helps anyone else that is tasked with multi-compiling and cross compiling data to merge into one file and create audience driven products…it helps me.

There is the very final and for awhile controversial scene at the end of Dark Night Rises, when Alfred sees Bruce at the cafe discussed from the beginning of the film that Alfred vacations to.There is the “nod” the nod that was a lifetime for them of going their separate ways but knowing they are alright.

alfred

 

As I hit my 20 year mark of 100% entrepreneur life I have a lot to reflect on, many scars and now I see the picture is bigger than I thought and it’s one thing to grow revenue and put together rounds there is that down and dirty work especially when your company is really good at working but not effective in raising money which now I see is not as negative as I thought. But now you can help, when there is more to the idea that a bigger team can help with can enhance goals with and even work to change the world.

Bruce

 

Anyway this nod comes from before my time in the Wild West it was a tip of the hat. But over the years working with different people in companies as well as other entrepreneurs and in the data business since I have been in it, the client can be the vendor and the vendor can be the client so it truly is a partner based business model…my point you become friends with your relationship contacts to better your companies goals and for me make friends over the years with many as your work really is your life.

That nod in NYC was always a kind of “it’s all good” to even a stranger on the street as you passed each other, respect of gentleman or understanding in some way.

jay z

 

We have to value this holistic approach at least I have to because when I look around so many of my friends, mentors, advisers etc have become my best friends and they have helped me over the years make partnerships and learn to create them as well. Thank you. It’s not always been easy nor will it be. It’s those challenges we need.

I have become a “Sunday Sauce” of these relationships because I have been able to mix them together with who I have been becoming in business and overall life and be this combination of styles, personalities, understanding and architecture.

Some friends are only friends for so long and some much longer and some become like they were a childhood friend. That’s life though a lot of it is in passing just a nod, even if maybe things didn’t go so great or just as planned a nod.

Most of us have shared ups and downs within business markets and needed to support each other to keep the partnerships and the data flowing things are not always so Peachy!

jeter

 

I am not sure where this post came from I was working on trying to get Iphoto to stop deleting my old photos and was thinking I need the Perfect Laptop a little bit of a Chrome Book meets some Mac with some Windows 7 of course complete office native working like it does so much better on PC.

I guess since everything is more digital now there must be a digital nod that says I know where you are at and no matter what I Am Glad To See You Are Alright! 
The nod of understanding needs to be global so that  borders can be crossed and lives can together grow, to be global is truly that then a World Undivided with a simple core belief, a respect a nod! 

Keep in mind it really says, hey all good but I hear you dude and you are not alone.

So back to my laptop I would like it if someone could build this idea I have…really needs to be exact to  my specifications…

Do You Want To Transform Yourself?

Posted: July 16, 2015 in Posts

There is a great book I was given by a member of the analytics team of one of my clients that has 64 short stories, parable like if you will titled:

“How full is your cup?” by JM Sampath. Best Seller List 2012 – Malaysia

book

It is written and illustrated like that of a children’s book but yet delivers content that inspired me to think about how I handle both personal and business problems, solutions, tactics, accomplishments and failures as well and just as important if not more how I react to it all.

A story that I felt should be shared is page 47 “The Transformation,” which is the story of an Eagle’s transformation process…which I was not aware of.

In the book this story is being told by two people remembering it from when there Grandmother had told it to them.”Eagles enjoy a life of nearly 70 years. But this gift of a long life has not been bestowed upon them; it is a choice they have to make!”

So when an Eagle turns about 40 years old their beaks have grown old and curved, their claws have hardened and their feathers heavy and bulky. If they continue this way they cannot catch prey and will soon DIE!

However if they want to extend their lives, Eagles have a CHOICE to make, by making this CHOICE they will undergo great pain to complete a TRANSFORMATION that will make them live longer…another 30 years or even more.

So the transformation process is (for those that don’t know) is:The Eagles have to fly to the top of a mountain, a mountain that will be their home for the next 5 months.

  • The most painful part of these months is when they have to hit their beaks against the hard rocks until they fall and a new one appears.
  • Now with their new beak they will pull out their old nails and wait for new ones to grow…Patience!
  • The new nails now help them weed out their old feathers.
  • They have TRANSFORMED with a renewed strength and they get to live again.

    We all go through periods in life where we need a “Fresh Start,” the feeling of being recharged and having new found super powers from our experiences, mistakes, successes and heart breaks.

    If this was the option for us to receive that “Fresh Start”…would we climb to that mountain top and start such a process, one that will teach us greater endurance, patience, gratitude and overall strength like that of the Eagle?

    Me well I would have to get over my fear of heights first, ah now I have just realized part of my transformation is eliminating a fear I have.

    Each day is a new day yes but each day is a part in some way, shape or form of the last and the next so we can take a step towards our own Personalized Transformation…maybe a bit less painful as well.

Let’s keep transforming ourselves and flying!

eagle

It’s not all moving as fast as we think…

How can we listen anymore it all sounds the same, are you and your team ready to dig…because from services to data you have to get your hands dirty. I hope so but there is a ton of clutter not worth digging through…a total waste of time actually.

My hands have been dirty for 15 plus years and with all the new technology I am still digging in the same dirt…this is not a bad thing.

It means to me there has been more evolution of traditional practices than innovation and new services over the course of this time in the world of B2C marketing…as well as B2B.

I expected this to be in my favor and allow me to grow my new company faster than my last however this has only been partially the case, the other part is there is a lot more noise I am always trying to avoid or at least help companies block out.

When it comes to data there will always be tons of redundancy and reselling, so where is the data really located, managed, segmented and used properly for branding, engagement, retention and acquisition.

There right there is a line “branding, engagement, retention and acquisition” that so many companies use in collateral…including mine.

I remember in the Dark Knight the second film in the trilogy there were random vigilantes trying to be Batman, he saved and advised them a hockey suit just isn’t going to cut it against Gotham’s villains.

So where is the real Batman? He is out there, in the darkness waiting to be needed, he needs to be needed!

batsignal

 

The challenge he and Gotham have faced over the years…is he really there to help or is he part of the problem or worse is it all a selfish vendetta to deal with the loss of his parents and releasing that anger.

Valuation versus Revenue and Profits!

What am I trying to say by using this example?

Well one I look for any opportunity to use Batman in a blog post and two because there are a lot of look-a-likes out there and their agendas in my opinion can’t be too grow a client, the experience isn’t there to understand what that even means not to mention the incredibly tough emphasis on valuations.

Snapchat is following in the footsteps of many successful app and B2C product companies and that is hiring from the likes of Google, Microsoft, Oracle, etc. The combination of these senior executives with young entrepreneurs has worked in the past and will continue to work.

This problem has not been amplified in the B2B start-up sector (yet) because the world is 90% plus focused on B2C services, products, apps etc. and new technology in consumer mobile, the generation working on this is the right generation they grew up on these devices and relationships via these apps.

I am not going to get into valuations, Mark Cuban does that much better than I can with his blog post here:

Part 1: http://blogmaverick.com/2015/03/04/why-this-tech-bubble-is-worse-than-the-tech-bubble-of-2000/

Part 2: http://blogmaverick.com/2015/03/05/why-this-tech-bubble-is-worse-than-the-tech-bubble-of-2000-part-2/

The marketing world needs to be more agile, more ready and a lot less handcuffed by white papers, case studies as well as fancy Board of Directors and Advisers, few of them will actually help you grow your business.

It’s not about being the cool kid/start up on the block when a Fortune 50-100 company has problems across divisions, balance sheets, profit and loss across an entire company or just a product.

It’s about combining forces, looking long term, using real experience, being fair and realizing this is a bigger issue than just one superhero…that’s why the Justice League created the Hall of Justice.

hall

It’s my birthday today, one some would call a milestone because I turned 40.

A birthday is just another day where you go to work and people give you love. Age is just a state of mind, and you are as old as you think you are. You have to count your blessings and be happy.
Abhishek Bachchan

Well as per one of my older birthday posts (Which I think I took down because it was very personal and kind of named names,) I never left my youth…I am not thank goodness a “real adult,” nor will I ever be.

There are pros and cons to this, being an entrepreneur has allowed me a lot of freedom over the years…funny how now it makes me feel a bit imprisoned.

I have a horrible memory when it comes to my personal life it is so selective on its own it drives me crazy sometimes.

However when a birthday or holiday or event comes up I am able to then look back at that same event during a different period of time and remember it well. Last year was quite different and I was very free and very protected whereas this year I feel less free and more vulnerable.

Not such a bad thing but add that to sometimes being an entrepreneur on those days you feel like you are standing in the middle of the Sahara Desert and it’s only you with nothing around, nobody and a chance you may not make it out. Well then it can be a bit scary!

Vulnerability links to many good things like trust, honesty, a soft heart and kindness to others some of which comes from fear that how we treat others completely affects how others treat us. A good fear to have in this case.

In this world of business all of the above are what it takes to keep long term and profitable relationships, but let us not forget or rather I not forget there is a time to play chess, to be shrewd, to say NO and to get a deal at any costs.

I am babbling here I am aware but it’s my birthday and I can babble if I want to.

As for work it’s the show, I am an actor that goes in to play the role of a CEO and consultant to businesses. As for life I am hoping it’s not such a show and I am able to be me and take the costume off more and more.

spiderman

 

My friend James who is a very successful writer once said to me when you want to write something and get stuck start in the middle…so maybe this a better read if you start in the middle.

Want to play some business chess let me know? ;)

Have a great day,

Brian

Image  —  Posted: January 30, 2015 in Posts

Does Any of It Make Sense Yet?

Posted: January 21, 2015 in Posts

“Does what make sense”, you may ask…the real important things that actually affect not only our personal lives, but our work lives as well.

The list I have put together is a combination of emotions, lessons, and advice from my caring mentors i.e. best friends.

So here it goes, although I am not sure if they are in a prioritized order, but I don’t think it matters…at least not to me.

 

post 2

  1. LIFE – let’s start with the big one that is ever changing and challenging. Our lives go from great successes to the feeling of a boxer in the ring, constantly taking punches in the corner! Although who is not to say we deserve both when they arrive? How do we handle this? I can only answer for myself and I’d like to tell the total truth here- sometimes I go out with friends to celebrate and sometimes I go by myself to take it all in and think. This “ritual” is for the good times and the bad. When I say go out it could mean a bar, a lounge, a walk in the park, a movie or a long ride in the car (sometimes very fast). These are my ways, what are yours?
  2. LOVE – passion for your work and personal life that leads to the love of a person or ability is sometimes very hard to understand, and so is not getting too embraced in until the time is right.But what does “when the time is right” even mean? Close people to me (which is not too many) have always recognized I am one to wear my heart on my sleeve, as well put all I have from my heart for a project. There are positives and negatives with this way of life. Oh what are they you ask? Well my heart on my sleeve is quite visible, which is when my emotional walls go down and there is a chance this will create a target to shoot versus a trait to appreciate. In work we have all heard the phrase “Passion can ruin Profit”. Well I disagree that it makes you great and allows the people involved to know you care, that the positive part. The negative I am not open to be taken advantage of.

3. TRUST – In the immortal words of Jay Z, “My balls and my word is all I have”. This is very true for me personally, because I started so young in a business that was run by a much bigger business and trained executives, which I had a lot to prove too. So I decided to sum it up to I will deliver on my words, I will be known as the company and CEO that always delivers with truth, hard work and skin in the game. To this day it has proven a wise choice, although I must say things have changed a lot and transparency has been redefined in my opinion too, as transparent as possible. Trust is an all-in thing, you cannot be a little pregnant! Trust is also repaid trust someone and you will be trusted back by the right people, but do be careful there are a lot of sheep’s in wolves clothing as well there a lot of wolves in sheep’s clothing.

4. LOYALTY – much like trust it can be seen from great distance with little sight and creates a phenomenal reputation. The question that I ask myself is “who should I be loyal to?” First off I know it’s myself, because if I am not loyal to myself, so I will find it quite impossible to be loyal to others. Loyalty, like all the other points mentioned in this post, can also be dangerous as we could find out sooner or later we have been loyal to the wrong person, company, project or idea. So how do we decide this? Risk! Please understand this risk is just part of the risks we take and I mention to achieve a better more self-understanding life.

5. Honesty – I will make this simple first and then elaborate a bit- don’t lie if you don’t want to be lied to! Wake up in the morning, look into your own eyes in the mirror and ask yourself; “have I mastered or am I mastering honesty so powerfully to myself that it is impossible to not be honest to others?” Real people that you meet will connect with you and will appreciate your honesty, whether it is directly to you or in their own time, but they will show gratefulness for your honesty. You made someone grateful, WELL DONE!

6. SPIRITUALITY – call into the Universe any name you choose, and I am sure it will answer you back in some shape or form. Find in yourself the ability to believe in something greater. I find if I think of aliens or humans, I am not sure which I am and which ones I walk amongst. What I do know is that if I think that everyone on Earth is the bee’s knees…we are SCREWED. Therefore I must hope that there is a greater spirit, in a greater universe that produces more kind and gentle people- versus a world that I have found to do the opposite, as well as thrive on fear across the Globe.

7. YOUR DAILY PRACTICE – your body, your mind and your spirit need a lot of help from you. There is no way that all 3 of these things can accomplish this better life without you. For me it all started with The Daily Practice, by James Altucher. Then the rest of his books like “The Power of No”, by James Altucher & Claudia Azula Altucher, as well as “Choose Yourself”, also by James Altucher. His books, as well as his recommended reading list, have helped me wake up a lot of days to a smile, to being grateful, to exercise and these days are the good ones. However I am only human and it’s hard to stick to this some days. Don’t regret the day you don’t, but look forward to the next day and starting again.

8. STAYING POSITIVE – this is a summary of my entire post. It’s not easy to fight through the noise, the bad news they want us to hear and the rules we have been trained on as kids. It’s really hard for me personally to not take many things at work personally and not let them effect my personal life. I will admit that the times I have achieved this, I had someone in my life to go to for love, a hug and a simple “it’s all going to be OK”. With that right person in your life it can be just that simple. It’s not easy alone and the times it is, well unfortunately they do end.

9. SMILE – smile at someone, and 9 times out of 10 they will smile back at you. This creates a good feeling for you and that other person. Smile as much as you can, it flows from your face right through your body and creates a feeling of safety, warmth, trust… and well all the other 8 points I mention.

All of this takes risk for the hope of reward, OH YEAH HOPE I forgot about that one so let’s make it real short but no less important, WE ALL NEED HOPE!

“Don’t compare yourself with anyone in this world…if you do so, you are insulting yourself”  – Bill Gates

Can You Put Yesterday Behind You?

Posted: September 17, 2014 in Posts

Yesterday was a weird day for me the universe presented many challenges, my schedule was all over the road and my evening plans to relax had to be cancelled last minute.

I have been working on building an aggregation of mobile media for my company with partners and data owners, so I can segment at more precise levels of consumer behavior across mobile and desktop and provide the right collaboration of brand and direct response.

Yesterday that went well and I have isolated as well as contacted at least 60% of the media I need to put this project together.

Every Tuesday I have a few standing calls with clients and companies I advise for, so usually Tuesday is pretty structured…not yesterday! Our largest client is 2 weeks away from launching a product we have worked 2 years on so now it’s down to the wire time and we had to have at least 4 calls throughout the day.

No problem they are a client so we must do whatever it takes to make sure Gocella and the client are successful. Always do what the client needs and if you are not prepared for what they need then figure it out, get advice Google like crazy to find what you need.

Once my dinner plans were changed I went back into work mode and spent time replying to more emails, texting with my CPO and helping out one of my best friends with a family problem that I have had experience with and was able to reach out to a friend for additional help.

So once this was all done I decided I need some sweets so I indulged in some Italian desserts, which was too much sugar too late at night which kept me awake and worrying about well…well everything.

Yesterday was not a “bad day” it was a long day that I needed to adapt by the hour to changes that were coming in my schedule and my action items originally planned.

When I woke up this morning I really didn’t feel like exercising so I didn’t which is such an important part of my Daily Practice and the best way to prepare for my day…bad start.

Why? Because I was still thinking about and feeling the emotions of yesterday…yesterday is gone! It’s not relevant to my day today and days ahead but it’s gone and I have to start today fresh no matter what happened yesterday.

Yesterday is the past, today is the now and tomorrow is not here yet.

If I don’t get myself in the now today…I will not be working and living at optimal performance and that is not helpful to myself, my company and my clients.

What advice do you have to put yesterday behind us?

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

Albert Einstein