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“Just let me be great, let me be great.” – Jay Z F.U.T.W

Last week like many days in my business life something didn’t go exactly how I wanted it to and I got truly upset. It was early in the day but I needed to just go home and hide and take in what happened and yes do a bit of sulking.

I have been an entrepreneur since 20 years old when I started my first company a call center that pivoted to a data list broker and multi compiler. Business has been my college, my personal life and my source of great energy. Up until my most recent start up Gocella all of my companies were funded by myself and business partner Sev, also my best friend since I was 17 and we are still at it together.

Even Gocella was 1.5 years funded by us until we were introduced to Ryan Moore at Atlas venture who decided to lead a round that we didn’t even have planned…real boot-strappers. Smart guy : ) Thanks Ryan and Atlas and all our investors, rest assured we are building and working from the brain and the heart.

So yes I take it all personally I don’t know how not to because I feel that is what drives my passion to create successful companies and happy clients. I want everything I do to be great and that takes more than a brain and innovation…it takes heart. Well things involving our hearts are very personal.

I do know this makes things at times more difficult, overwhelming and quite exhausting. However it’s my formula and I refuse to change it, no matter how much sleep I lose sometimes, or tears I shed, or worries I create and amplify. It’s who I am and it is the way I am outside of work as well.

I want to not only make my clients happy but my friends, family and the special person in my life. All the same side effects though come with being so personal and unfiltered in my personal life just like I mention in business.

What if I didn’t take it all personally? I would feel like I wasn’t giving my all and if I didn’t have my heart in something and also I would feel like I was lying to myself, to people, prospects, investors, clients, friends and loved ones. This I will not do. My principles on lying are pretty crazy…yes I get the whole white lie thing but I just hope if I stick to this code, this formula, well it will come back to me from others.

Taking things personally means caring, appreciating, being grateful and trying my hardest to do great work, be a good person and you know what just being great. Let’s be great!

I try more now to at least not amplify the little things that happen to all of us, I try to let go so I can move on and make something else work out versus focusing on the negative or unexpected “let down”

But no matter what it’s all personal, it’s my life and it all affects me. Unfortunately I need to remind myself more often that I am not the only one going through these types of emotions and giving my all at any risk necessary…I am getting a little better at this from the help of great friends.

So the way I see it is, take it personally and people will know you really care, you really want to  be happy and make others happy and I don’t know how that can be done without putting your heart into your work and wearing your heart on your sleeve.

So for those that feel the same way, live the same way and struggle because of it…I say keep up with the struggle, confide in great friends and trusted advisers because in my opinion nothing will ever be great without someone’s heart being on the line and involved.

Take it personal, it’s your life we are talking about here it’s how you want people to view you and trust you.

Trust is what it’s all about!

So again let’s be great!

“There’s always a very good reason and there’s always a real reason.”

“When people give you their bullshit reason for doing something always assume they are giving you a good reason but not the real reason.”

Quotes by James Altucherwww.jamesaltucher.com

I am going to keep giving the real reason to everyone every time in hopes to receive the same!

Twitter: @jaltucher

By:  James Altucher

His best Book!

Purchase Here: http://goo.gl/CgXHl

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Another great post for the entrepreneurs, innovators and start up troopers. TY Sindhya

Originally posted on PandoDaily:

airplane_money

“Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded.” – Paul Graham, co-founder of Y Combinator

Just as product managers leave Facebook, Apple, Google and Microsoft to start innovative startups like Instagram, the same phenomenon happens at behemoth consumer companies such as L’Oreal, Starbucks, and Kraft. The only difference is that the domain expertise of these entrepreneurs with a strong consumer background isn’t valued or understood by VCs and angels, and entrepreneurship isn’t encouraged in the incumbent consumer world. Although New York is the beauty, fashion, and consumer goods capital of the world, industry support networks, incubators, and Y Combinator-style accelerators don’t really exist at the seed stage here.

The inclusive culture of money

The advent of ecommerce and social media leveled the playing field for entrepreneurs by enabling startups to bypass Goliath retailers and sell directly to…

View original 1,558 more words

So Facebook is not effective although nearly 60% of FB users click on ads, over 3 million brand pages are there, it is the largest data bureau in the world. Study: Nearly half of Facebook users never click ads

GM to Stop Advertising on Facebook – was GM really advertising in Facebook?

Missing communications and social context.

Especially when slightly comparing it to the GM website

And now the Super Bowl is too expensive even with massive traditional and digital media reach as well as a wide and engaged audience…

GM drops out of Super Bowl advertising

Message to who, with what goal and how can reaction be expected here that would lead to engagement, word of mouth, or sales lift?

Advertising is now more dynamic than ever so I agree budgets, creative and marketing communications should move with the engagement and the goals faster. However for a brand like GM that has the budgets for Super Bowl and mass community management I think the decisions being made are not dynamic just drastic.

If GM were to  run a Super Bowl ad that led to an engagement campaign and reduced spending in other areas that are not as measurable, success could come possibly in a short period of time.

TV is still a huge advertising channel but for who and for what and why is what we need to know before planning a TV campaign for a client, especially with the reach, relevance and engagement available to us with digital video.

We really now have the exciting opportunities to iterate, personalize, and optimize ads based upon real human behavior and opinion via socnet. The data is enormous now but the data is enormous now, so that said I think the key is paying close attention to optimize all media up and down the marketing funnel, “arbing” properly the creative, content, context, media and goal.

Our minds are like parachutes, they only work when they are open, and allow freedom of thought minus the fears.

Think prospect relationship management is what I tell  my clients, try not to crash the dinner party get invited, deliver a message that is more natural, use the social windows properly and combine them with traditional media and methods.

GM There is plenty of opportunity for you here and I am glad to see a brand like you being sensitive to spends that is smart but try not to lose sight and focus on the “long tail.”

PS – I wouldn’t hide any cars in some odd place and try to get people to find them and don’t think more celebrity power, think influence, reach and seduction.

There is plenty of opportunity to be effective right down to the dealer and point of purchase level with engaging, efficient, unique, and seductive marketing communications. The data can lead you there.