Can You Put Yesterday Behind You?

Posted: September 17, 2014 in Posts

Yesterday was a weird day for me the universe presented many challenges, my schedule was all over the road and my evening plans to relax had to be cancelled last minute.

I have been working on building an aggregation of mobile media for my company with partners and data owners, so I can segment at more precise levels of consumer behavior across mobile and desktop and provide the right collaboration of brand and direct response.

Yesterday that went well and I have isolated as well as contacted at least 60% of the media I need to put this project together.

Every Tuesday I have a few standing calls with clients and companies I advise for, so usually Tuesday is pretty structured…not yesterday! Our largest client is 2 weeks away from launching a product we have worked 2 years on so now it’s down to the wire time and we had to have at least 4 calls throughout the day.

No problem they are a client so we must do whatever it takes to make sure Gocella and the client are successful. Always do what the client needs and if you are not prepared for what they need then figure it out, get advice Google like crazy to find what you need.

Once my dinner plans were changed I went back into work mode and spent time replying to more emails, texting with my CPO and helping out one of my best friends with a family problem that I have had experience with and was able to reach out to a friend for additional help.

So once this was all done I decided I need some sweets so I indulged in some Italian desserts, which was too much sugar too late at night which kept me awake and worrying about well…well everything.

Yesterday was not a “bad day” it was a long day that I needed to adapt by the hour to changes that were coming in my schedule and my action items originally planned.

When I woke up this morning I really didn’t feel like exercising so I didn’t which is such an important part of my Daily Practice and the best way to prepare for my day…bad start.

Why? Because I was still thinking about and feeling the emotions of yesterday…yesterday is gone! It’s not relevant to my day today and days ahead but it’s gone and I have to start today fresh no matter what happened yesterday.

Yesterday is the past, today is the now and tomorrow is not here yet.

If I don’t get myself in the now today…I will not be working and living at optimal performance and that is not helpful to myself, my company and my clients.

What advice do you have to put yesterday behind us?

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

Albert Einstein

I say and hear this from my fellow entrepreneurs and committed workaholics quite often and we all believe it’s true even better we believe it’s true right in the midst of a cold or flu…no matter how bad the symptoms are.

BUT last week wow I was and am still a bit sick and it sucks and why did it happen, what caused these stages of symptoms to run through my body and basically kick my ass for the past 5 days?

I mean really kick my ass it was like food poisoning X 10 I pulled muscles in my throat and entire upper body just from puking so much for 4 days. I had a client dinner one night with my favorite as well as largest client so I pulled it together for the dinner came home and just continued puking but for those 3 hours of dinner I had to go into Superhero mode and wanted to (a lot of people would have cancelled, that’s a luxury that doesn’t come with this job).

Even some real Superheroes that were sick and couldn’t go out to save the world came back after healing to win:

1. Superman

2. Batman

3. Spiderman

One of my all time favorite examples of an entrepreneur being sick and still fighting on is Pete Sampras at the US Open in 1996 when he was throwing up his intestines in the middle of match against Alex Corretja in the 5th set and they were going to disqualify him…he pulled it together and HE WON!

1996 Sampras Video Clip 

(Yes I do believe athletes are entrepreneurs as well, we can talk about that in another post)

He used mind over matter and the passion of his moment he was in to switch into Superhero mode. At the end of the Open the entire world was cheering but Pete he probably didn’t even realize nor did he care what he just accomplished HE WAS SICK! He just wanted to go home and puke more and sleep and when that was over he would be able to sit back and realize what a champion he became that day.

Since I started being an entrepreneur at 19 I believed and still do sometimes it is mind over matter and I can mentally beat whatever illness I have, get my work done, make that dinner appointment and all is normal. Of course not considering the people everywhere I go that I am possibly infecting with a deadly virus (well it can feel deadly) and then they are infecting others and even worse their wife/husband and kids.

Way to go Brian you are so considerate you just possibly killed a small percentage of the population of NYC or wherever it is I am traveling to. Oops sorry…I NEVER get sick!

I remember around 2001 (I am horrible with tracking time) I was sick in a few ways, I was also scared really scared of the real world so I took a 3 month break from work, I had been going nonstop for 6 years to build the company…I was tired. I decided I would travel the world a bit, I would start dating again, and I was going to work on my foundation more. You know what I did, I stayed in my house for about 95% of the time and thought about everything in my life too much that I felt I screwed up in some way or just could have handled differently…total waste of time.

What pulled me out of this? Well for years I would tell people I didn’t have a choice I was called in for a meeting with one of the biggest record label owners in the world that I was trying to get as a client and I had to be at the meeting in 2 days…2 days I thought oh no I look like I a mess I need a month but well his ego was not hearing that so I had NO choice.

I realize now I could have said NO, you always have a choice and he didn’t pay his bills anyway so I actually lost money working with him, but I was back and ready to work. I went to my office, sat at my desk, read some reports and called a full staff meeting I was ready again and I wasn’t scared. After all what was there to be afraid of, to this day I have no idea except stuff I would make up or just think the worst possible outcome for. I was exhausted and making myself sick.

There are major diseases I will not consider/include in this but when it comes to a cold, flu, exhaustion or depression it’s a message from our mind and body to take it easy, what does it mean to take it easy:

-Get some sleep (try for 8 hours a night)

-Surrender to your body and rest, it is telling you it needs it, take a day off!

-Put an Auto-Responder on – I AM SICK! As the subject line

-Take a lot of deep breaths throughout the a day

-If you’re like me call your Mom : ) always makes me feel better

- Don’t drink alcohol or drink as little of it as possible

- Drink lots of tea and water

I have learned 99% of what I do now to stay healthy in mind, body and spirit from the help of my friend James Altucher and his creation of “The Daily Practice,” I have made additions and iterations to it for myself, you can do the same but do follow the key recommendations and concepts for optimal performance of self.

The Daily Practice By James Altucher

So I will leave you with this advice that you will not take from me so…LISTEN to your body and mind when they come together to send a message to you. I know you will take their advice because they know what is best for you.

We all get sick and tired and need a break and we get stronger from it, it’s not a sign of weakness and you will not be less of a Superhero by resting a few days you will be a better and stronger one for it!

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Posted: July 13, 2014 in Posts

 

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RETWEET THIS!?

Posted: July 11, 2014 in Posts

Social Media as we all know is a fire hose of content moving at lightning speed. Yes there are 3 party applications now to filter better and find what you are looking for…however it’s content that is prepackaged for you based on some analytics but at this point in the game still mostly assumptions.

Personal use is quite different from business use but on both sides I feel the providers of content, promotions and rich media are not responding to a true 1 to 1 consumer need.

I use BufferApp.com to manage my posts on all SocNet and I love it, awesome product! I started the optimization over a year ago letting BufferApp optimize for me, recently an infographic on updates to most optimal times to post and how and blah blah was sent to me…so I changed my setting based upon the “statistics” of the report.

TOTALLY KILLED MY ENGAGEMENT – I went one week and watched all my engagement drop, Twitter, LinkedIn, G+ you name it. Also keep in mind I used a combination of my personal social as well as business.

The big boys have problems with reach and engagement and they know that, the 1 to Many model is cluttered and beat up, i.e. the acquisition of WhatsApp by Facebook in my opinion. At my company this is a white board daily only we are looking at SocNet and making comparisons to traditional media plus new.

What we have found is we have to empower the consumer with choice, personalize it and have the most relevant content.

Yes sounds very familiar I know however we have combined SMS, Voice, IVR, and SocNet to communicate so we are not optimizing ad conversion or aggregate engagement we are optimizing 1 to 1 communications and using individual data to help the consumer make decisions and gather the right content the way they want to consume in as well as respond to it.

Content to me is a big word I basically see it as everything so it could be news to promotions to alerts and help. The secret sauce is delivery and optimization.

Here is a good example from my friend, investor and board member James Altucher:

How To Get An MBA From Eminem

http://techcrunch.com/2014/01/18/how-to-get-an-mba-from-eminem/

 

With all that said I was inspired from my friend Brandon Pindulic when he sent me this article by Aaron Ginn 3 Distribution Channels to bet on for 2015

http://www.aginnt.com/post/91255772379/3-distribution-channels-to-bet-on-for-2015#.U7_mVvldWSr

Number 1 means a lot to Gocella and what the world will see from us in the very upcoming future as a company and a form of communications that’s agnostic to media and empowered by the consumer’s preferences and choices…they are different.

“Text messaging has grown into the largest social network in the world.” Aaron Ginn

June 19, 2014

This morning as I read and shared my research to start the day I read this article on Mashable: http://mashable.com/2014/06/18/kids-tv-shows-that-should-be-rebooted/

Serious lack of content, there has to a portal with serious security where ideas can come from anywhere and agencies, studios, production, product placement, etc etc

Problem: “We are so desperate for shitty content that we are looking to reboot bad TV shows to save the entertainment industry.”
“So I have a better idea: THE PORTAL IDEA”
Philosophy & Theory: I believe there are good to even great ideas out there that are not heard because it’s not the idea of so and so or this company or this agency. Somebody get those ideas because I don’t want Mr. Rogers anymore and the children deserve more engaging and smarter content. It’s a new world.

The Portal Idea:

Serious lack of content, there has to a portal with serious security where ideas can come from anywhere and agencies, studios, production, product placement, etc etc.

Solution Idea: Now Back to The Portal Idea

Business Product Revenue:

- Businesses would pay for a seat on the software with packages for access to certain or all content. (Similar to a Salesforce.com RGU models but not as expensive of course. Seat charges, search charges, content type)

- User Product Revenue: (although I like free of costs and share in profits)

- Users free with upgrades that are really cheap and the large clients (businesses the company has)

Company Revenue Generating Model from User & Business

- Company gets a commission off every deal done through the application. (Yes this ups the tech work but it’s where the money is at!)

Content:
Text/Ideas – briefs, journalists, copywriters,
Photo
Music
Video
(all coming from independent individuals)

I know there is this does this and this company does this but seriously I think (with no research at all this is unique).

Investor Target & Client: (The Win…Win)

Music labels should invest (publishing & bands and brands side)
Publishing companies – Hearst, Conde
TV – studio and network side
Product Placement companies
Tech Investors that are in the space

This could be funded low by partnering with a tech company that has a platform that can be tweaked if needed. So the tech side…low.

Seed Round for development final product though not MVP (web & app, Droid & OS)

A Round for beta, alpha and quietly go to market

B Round for go to market

(These rounds should be fast like over 2 years, sorry I haven’t thought through valuation, but hey what the money wants will start to dictate that)

MVC: I would use ember, just my personal preference and we use it at Gocella…I’m a fan

 

Profile building has to be seamless and UI has to be super slick

Business side has to really easy to use and inspire people to use it with utilization mechanisms (example: business clients set up profiles per seat or one for the main types of content they are interested in and company alerts them when content that meets those guidelines is updated or something like this).

Data has to be tagged by the user to match our criteria to client

In a nutshell LnkedIn + Facebook + Sound Cloud is the design I would think of #1 and #2 most engaged platforms and one used for businesses as well as #3 that gives the company ideas on sharing, content organization etc

All 3 could be partners.

Well there is an idea I had this morning with no research so take it easy on me hahaha

Have a great day!

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